I've spent 20 years on the brand and agency side of wholesale. I've managed showrooms. Negotiated trading terms. Watched boutique owners walk in excited and sign minimums they hadn't calculated properly. I've seen the order confirmations that get filed away without being checked line by line. I've seen the margin calculations that don't actually cover rent and wages.
Not because those women were careless. Not because they weren't capable. But because the wholesale industry assumes you already understand the rules. Nobody explains them. Nobody warns you. And by the time you figure it out, the mistakes have already cost you thousands.
I built Unzipped Fashion Management into one of Australia's most trusted wholesale agencies. I know how brands assess whether a retailer is worth working with. I know why a brand said no to your order. I know what happens in a showroom after you leave.
Now I'm using all of that to help you buy smarter, understand what you're signing, and finally feel like you belong in the room. Because you do.
The most expensive mistakes in wholesale aren't made by careless retailers. They're made by capable women who were never given the information they needed. I'm here to change that.
